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Roomza for Asset Managers

Defend every CapEx dollar with real data.

Verified, room-level condition scores from real guests, continuously updated across every property. Before-and-after renovation tracking that proves ROI at your next owner meeting.

Free to startEvery property goes live on Discovery at no cost. Upgrade to Intelligence on the properties where you're deploying capital.

Verified to real stays
Continuous, not point-in-time
Room-level, not property-level
Portfolio-wide dashboard
No integrations required
Aggregated from Google, TikTok + more
Verified to real stays
Continuous, not point-in-time
Room-level, not property-level
Portfolio-wide dashboard
No integrations required
Aggregated from Google, TikTok + more
Claim your portfolio

Live Product

Every property. Every room. One view.

The portfolio dashboard shows every property sorted by condition score, with room-level breakdowns one click away. Filter by brand, market, or room type.

app.roomza.com/portfolio

Portfolio Overview

5 properties · Updated just now

3 alertsLast 30 days

Total Rooms

743

Port. Score

74.6

Reviews (30d)

413

Below Threshold

2

Properties

The Whitmore

Chicago, IL · 142 rooms

81↑ +3

Pacific Gateway

San Francisco · 218 rooms

74

Harborview

Alert

Boston, MA · 97 rooms

68↓ -4

Meridian

Atlanta, GA · 163 rooms

71↑ +1

Riverside

Nashville, TN · 123 rooms

79↑ +5

Harborview

Score 68
Condition55
Temperature58
Comfort62
Noise69
Bathroom71
Amenities74
Cleanliness78
View80

Sample data for illustration. Your portfolio data populates in real time.

The Problem

Most CapEx decisions are based on subjective data.

Property condition assessments, annual walks, and internal reporting are valuable. But they are opinions. They reflect whoever did the walk, when they did it, and which rooms happened to be ready for inspection. Guest experience tells a different story.

Without Roomza

  • Annual property walks, point-in-time snapshots
  • Property-level averages that hide room outliers
  • Subjective GM reporting and operator walk notes
  • No early warning before a PIP or brand audit
  • Renovation ROI measured by feel, not data

With Roomza

  • Continuous data, updated every verified stay
  • Room-level scores across 9 categories
  • Guest-sourced, structured, and verifiable
  • Score trends flag issues before they escalate
  • Before and after scores for every renovation

“It gives me a real picture of which rooms actually need attention. No more subjective opinions about which floor needs a new microwave or a flooring refresh.”

Ben, asset manager, New York City

Beyond Your Own Guests

Guests are already talking about your rooms. We find it and map it.

Your PMS knows which guest was in which room. Roomza Intelligence uses that as an anchor then scans every platform where guests post about hotel stays, finds room-specific mentions, and maps them to your room inventory automatically.

When Roomza flags Room 412, it is because multiple independent sources all point to the same room. Not a single review. Not a gut feeling.

Sources Roomza Intelligence maps

PMS reservation data

Room assignments and stay records anchor every data point to a verified occupant in a specific room on a specific date.

In-product verified reviews

Structured 9-category scores submitted directly through Roomza, confirmed against the reservation record.

Google Reviews

Room mentions, condition language, and floor references parsed at scale and matched to your room inventory.

TikTok and YouTube

Visual condition signals from room tours and hotel stay content, extracted and attributed to individual rooms.

Booking.com, Expedia, TripAdvisor

Room-specific language buried inside property-level reviews, surfaced and mapped where standard reporting ignores it.

Roomza Intelligence

The mapping layer that connects raw data from disparate sources to individual rooms in your inventory. No manual tagging. No integrations to configure. Roomza Intelligence runs continuously in the background across every property in your portfolio.

Portfolio Value Calculator

How much is room condition worth to your portfolio?

Properties in portfolio5 properties
Avg rooms per property120 rooms
Average occupancy70%
Cap rate7%

Every $1 of recovered RevPAR per night across your 600-room portfolio

$2.2M

in incremental asset value at a 7% cap rate

Conservative

5% of rooms · +$90/night lift on affected rooms

$329K

potential value recovered

Moderate

10% of rooms · +$300/night lift on affected rooms

$1.1M

potential value recovered

Significant

15% of rooms · +$900/night lift on affected rooms

$3.3M

potential value recovered

Roomza for 5 properties

$18,000/year

Moderate scenario return

61xROI

Based on NOI capitalization. Assumes condition improvements translate to RevPAR recovery. Illustrative purposes only.

How It Works

Three steps. No hardware. No integration.

A QR code sign in each room. That is the only setup required.

1
1

Guests scan the room QR code or use a review link

Each room has a unique Roomza QR code on a small sign. Or send guests a verified review link via the "I Stayed Here" flow. No app download. No hardware. No PMS integration.

2
2

They score the room across 9 categories

Roomza confirms the stay against the reservation record. The guest scores the room across 9 condition categories specific to the room they actually occupied.

3
3

You get a real-time portfolio dashboard

Scores update continuously. View condition by room, floor, room type, or property. See which assets are trending and which are slipping without waiting for a walk.

FAQ

Common questions from asset managers

What does Roomza actually measure at the room level?

Roomza collects structured condition scores across 9 categories for each individual room: cleanliness, comfort, noise, physical condition, view, bathroom, temperature, amenities, and overall impression. Scores are submitted by verified guests tied to a confirmed reservation, so every data point is anchored to a real stay in that specific room. Over time this produces a condition history per room, not just a property average.

How is Roomza different from Google Reviews or TripAdvisor for hotel asset management?

Google Reviews and TripAdvisor surface property-level sentiment. They tell you a guest was unhappy but not which room, which category, or why. Roomza collects room-specific, structured data mapped to your room inventory. On top of that, Roomza also ingests and maps public review data from Google, TikTok, YouTube, and travel platforms to individual rooms so you get both structured first-party data and aggregated third-party intelligence in one place.

Does Roomza require a PMS integration or involvement from the hotel's IT team?

No. Roomza works with a QR code placed in each room. There is no PMS integration required, no API connection, and no involvement from the operator's IT team. Setup takes less than a day. This also means the data pipeline is fully independent of the operator they cannot control, filter, or delay what reaches your dashboard.

How does Roomza verify that a guest actually stayed in a specific room?

When a guest submits a review through Roomza, they are asked to verify their stay by confirming their last name against the reservation record for that room. This prevents fabricated reviews and ensures every score is traceable to a real occupant. The verification step also unlocks the full 9-category scoring form, which means only guests who complete verification can submit detailed room scores.

How can I use Roomza data in CapEx planning and operator QBRs?

Roomza gives you room-level condition trends that you can export and bring directly into CapEx planning cycles or quarterly business reviews. If rooms 301 through 310 have been declining on the Condition and Temperature categories for six months, that is a data-backed case for HVAC work on that floor not a GM's opinion. For QBRs, Roomza scores provide an independent benchmark that operators cannot self-report their way around.

Does Roomza work with branded hotels that already have internal quality programs?

Yes. Roomza is brand-agnostic and operator-agnostic. It layers on top of whatever quality programs are already in place flag brand audits, internal inspections, mystery shopper programs and adds continuous, guest-sourced room-level data that those programs do not produce. For asset managers overseeing branded hotels, Roomza provides an independent signal that sits outside the brand's reporting chain.

What happens to portfolio data when I acquire or divest a property?

Properties can be added to or removed from your portfolio dashboard at any time. When you add a property that is already on Roomza, you gain access to its full score history including data collected before you acquired it. That historical record can be valuable during acquisition due diligence, since it reflects actual guest experience rather than seller-provided reporting.

How quickly does room-level data appear after setup?

Data starts appearing as soon as the first verified guest completes a review. Most properties see their first room scores within the first week of placing QR codes. Statistically meaningful trends enough to make CapEx decisions with confidence typically emerge within 60 to 90 days depending on occupancy levels.

Is my portfolio data visible to other Roomza users or the public?

No. Your portfolio dashboard and room-level scores are private to your account. Roomza does not share asset manager data across accounts or surface it publicly. Room scores collected by your guests remain your data. The only data Roomza surfaces publicly is aggregated, anonymized content used to help guests discover hotels.

What does Roomza actually cost at portfolio scale?

Discovery is free for every property, including room-level data served to AIs via the Roomza MCP and Guest Arrival Briefs by email. Intelligence ($300/mo/property) unlocks per-room analytics and open-web review mapping. Concierge ($1,000/mo/property) adds aggregate insights, automation, and premium custom signage for up to 200 rooms on annual plans. Paid tiers run a 1-year term, cancellable with 30 days notice. Volume discounts on paid tiers: 15% at 10+ properties, 25% at 50+.

The tier ladder for portfolios

Claim every property free. Upgrade where CapEx is deploying.

Discovery makes every property AI-ready at zero cost. Intelligence layers in the analytics you use to defend renovation budgets and hold operators to measurable standards.

Discovery

Freeper property

What every property gets at no cost.

  • AI discoverability via Roomza MCP
  • Guest Arrival Briefs to reservations inbox
  • Voice Cloud Concierge for every guest
  • Public profile with verified reviews
Claim your portfolio
The asset manager upgrade

Intelligence

$300

per property / month

The data layer for asset-level decisions.

  • Portfolio-wide dashboard across all properties
  • Score trend + decline alerts per room
  • Before-and-after renovation tracking
  • Open-web review mapping per room
  • Private from operator by default
  • Unlimited team seats
Start Intelligence

Annual saves 2 months. Volume discounts: 15% at 10+ properties, 25% at 50+. 1-year term, cancellable with 30 days notice.Full pricing →

Managing 50+ properties?

For multi-property portfolios

30 minutes. We'll show you your portfolio.

Walk through the portfolio dashboard, see how room-level scores are collected and verified, get answers on your specific properties. One conversation, no group demos.

Or claim free profiles now

Usually responds within one business day.

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