Defend every CapEx dollar
with real data.
Verified, room-level condition scores from real guests, continuously updated across every property. Before-and-after renovation tracking that proves ROI at your next owner meeting.
Independent of the operator · No integrations · Free Discovery profile · Earn from the Data Network
Also for General managers · Owners · Management companies
Most CapEx decisions
are based on subjective data.
Property condition assessments, annual walks, and internal reporting are valuable, but they are opinions. They reflect whoever did the walk, when, and which rooms happened to be ready. Guest experience tells a different story.
Without Roomza
- Annual property walks, point-in-time snapshots
- Property-level averages that hide room outliers
- Subjective GM reporting and operator walk notes
- Renovation ROI measured by feel, not data
With Roomza
- Continuous data, updated every verified stay
- Room-level scores across 9 categories
- Score trends that flag issues before they escalate
- Before-and-after scores for every renovation
How room-level truth becomes
revenue, reviews, and resilience.
Capture
Guests leave feedback about the exact room they stayed in, via in-room sign or TV prompt.
Understand
Roomza structures the feedback with room attributes and public review signals.
Act
Your team sees room-level issues, trends, and arrival context where they already work.
Monetize
Better reviews, AI visibility, and the foundation for room-level selling.
Every property. Every room.
One view.
The portfolio dashboard shows every property sorted by condition score, with room-level breakdowns one click away. Filter by brand, market, or room type.
Portfolio Overview
5 properties · Updated just now
Total Rooms
743
Port. Score
74.6
Reviews (30d)
413
Below Threshold
2
Properties
The Whitmore
Chicago, IL · 142 rooms
Pacific Gateway
San Francisco · 218 rooms
Harborview
AlertBoston, MA · 97 rooms
Meridian
Atlanta, GA · 163 rooms
Riverside
Nashville, TN · 123 rooms
Harborview
Score 68Sample data for illustration. Your portfolio data populates in real time.
“It gives me a real picture of which rooms actually need attention. No more subjective opinions about which floor needs a new microwave or a flooring refresh.”
Beyond your own guests
Guests are already talking about your rooms. We find it and map it.
Your PMS knows which guest was in which room. Roomza uses that as an anchor, scans every platform where guests post about hotel stays, finds room-specific mentions, and maps them to your room inventory automatically.
When Roomza flags Room 412, it is because multiple independent sources point to the same room. Not a single review. Not a gut feeling.
Sources Roomza maps
PMS reservation data
Room assignments anchor every data point to a verified occupant in a specific room on a specific date.
In-product verified reviews
Structured 9-category scores submitted through Roomza, confirmed against the reservation record.
Google Reviews
Room mentions, condition language, and floor references parsed at scale and matched to your inventory.
TikTok and YouTube
Visual condition signals from room tours and stay content, attributed to individual rooms.
Booking.com, Expedia, TripAdvisor
Room-specific language buried inside property-level reviews, surfaced where standard reporting ignores it.
Portfolio Value Calculator
How much is room condition worth to your portfolio?
Every $1 of recovered RevPAR per night across your 600-room portfolio
$2.2M
in incremental asset value at a 7% cap rate
Conservative
5% of rooms · +$90/night lift on affected rooms
$329K
potential value recovered
Moderate
10% of rooms · +$300/night lift on affected rooms
$1.1M
potential value recovered
Significant
15% of rooms · +$900/night lift on affected rooms
$3.3M
potential value recovered
Roomza for 5 properties
$18,000/year
Moderate scenario return
61xROI
Based on NOI capitalization. Assumes condition improvements translate to RevPAR recovery. Illustrative purposes only.
Start free. Upgrade when it makes sense.
Discovery makes every property AI-ready at zero cost. Intelligence adds the analytics and your own MCP server to defend renovation budgets. Concierge adds your own AI concierge and Review Defense.
Discovery
Get discovered by AI.
Claim your hotel and make your rooms legible to AI assistants. Your front desk gets Guest Arrival Briefs when Roomza guests book, and your property can earn from the Roomza Data Network.
- Public Roomza hotel profile
- Included in Roomza's MCP, discoverable to Claude, ChatGPT, Perplexity, and Gemini
- Appear in Roomza Concierge discovery
- Guest Arrival Briefs by email
- PMS ingest (CSV or email), optional and free
- Earn from the Roomza Data Network
Intelligence
Understand your rooms.
The data layer for serious operators, plus your own room-level MCP server: connect your rooms, scores, and verified reviews straight into your own AI tools.
- Everything in Discovery
- Your own room-level MCP server for your AI tools
- Room-level analytics: blind spots, rankings, trends
- Open-web review and social mapping (Google, YouTube, TikTok)
- Arrivals dashboard with guest prefs and responses
- Hotel-authored AI context and offers
- In-room QR signage free; 4x4 custom-designed signs per room on annual
Concierge
Run your own concierge.
Everything in Intelligence, plus your own Cloud Concierge running on your room data, conversation insights, and Review Defense to protect your reputation.
- Everything in Intelligence
- Your own Cloud Concierge: choose its voice, language, greeting, and persona
- Concierge answers from your room data and authored context
- Concierge conversation insights
- Review Defense: corroborate reviews against your records, signed dispute reports
- 6x6 premium custom signage per room on annual
- Priority support
Annual saves 2 months. Volume discounts on paid tiers: 15% at 10+ properties, 25% at 50+. 1-year term, cancellable with 30 days notice.
Common questions from asset managers
What does Roomza actually measure at the room level?
Roomza collects structured condition scores across 9 categories for each individual room: cleanliness, comfort, noise, physical condition, view, bathroom, temperature, amenities, and overall impression. Scores are submitted by verified guests tied to a confirmed reservation, so every data point is anchored to a real stay in that specific room. Over time this produces a condition history per room, not just a property average.
How is Roomza different from Google Reviews or TripAdvisor?
Google Reviews and TripAdvisor surface property-level sentiment. They tell you a guest was unhappy but not which room, which category, or why. Roomza collects room-specific, structured data mapped to your room inventory, and also ingests public review data from Google, TikTok, YouTube, and travel platforms mapped to individual rooms, so you get both first-party and aggregated third-party intelligence in one place.
Does Roomza require a PMS integration?
No. Roomza works with a QR code placed in each room. There is no PMS integration required, no API connection, and no involvement from the operator's IT team. Setup takes less than a day, and the data pipeline is fully independent of the operator.
How can I use Roomza data in CapEx planning and operator QBRs?
Roomza gives you room-level condition trends you can export into CapEx cycles or quarterly business reviews. If rooms 301 through 310 have declined on Condition and Temperature for six months, that is a data-backed case for HVAC work, not a GM's opinion. For QBRs, Roomza provides an independent benchmark operators cannot self-report around.
Can I connect portfolio data to my own AI and analytics tools?
Yes, on Intelligence. Each property gets its own room-level MCP server, a private endpoint that connects your rooms, scores, and verified reviews to Claude, ChatGPT, or your own agents and workflows, so portfolio analysis fits how your team already works.
What happens to portfolio data when I acquire or divest a property?
Properties can be added or removed at any time. When you add a property already on Roomza, you gain its full score history, including data collected before you acquired it. That record can be valuable in acquisition due diligence, since it reflects actual guest experience rather than seller-provided reporting.
Is my portfolio data visible to other users or the public?
No. Your portfolio dashboard and room-level scores are private to your account. Roomza does not share asset manager data across accounts or surface it publicly. The only data Roomza surfaces publicly is aggregated content used to help guests discover hotels.
What does Roomza actually cost at portfolio scale?
Discovery is free for every property: discoverable to AI assistants via Roomza's MCP, Guest Arrival Briefs by email, and earning from the Roomza Data Network. Intelligence ($300/mo/property) adds per-room analytics, open-web review mapping, and your own room-level MCP server. Concierge ($1,000/mo/property) adds your own Cloud Concierge and Review Defense. Paid tiers run a 1-year term, cancellable with 30 days notice. Volume discounts: 15% at 10+ properties, 25% at 50+.
For multi-property portfolios
30 minutes. We'll show you your portfolio.
Walk through the portfolio dashboard, see how room-level scores are collected and verified, and get answers on your specific properties. One conversation, no group demos.
Usually responds within one business day.